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DAT PIC!


 ABOVE ALL, THIS PICTURE IS THE POSTER FROM STUSSY SPRING COLLECTION 2022. 

 





LINGUISTIC MESSAGE:

AS WE CAN SEE THERE IS A LOGO AT THE BOTTOM RIGHT CORNER, WHICH IS A S T U S S Y IN THE STUSSY GRAFFITI FONT. IT MAKES THE AUDIENCE KNOW THAT THIS POSTER IS FROM STUSSY.  

 

 

LITERAL MESSAGES:        

SOME BACKGROUND KNOWLEDGE: THIS BRAND IS FOUNDED BY SHAWN STÜSSY, A SURFER WHO USED TO SHAPE HIS OWN BOARDS FOR FRIENDS AND LOCALS IN LAGUNA BEACH, CALIFORNIA. STÜSSY BEGAN SCREENING T-SHIRTS AND SHORTS TO SELL ALONG WITH THE SURFBOARDS AS A FORM OF PROMOTION; HIS SURNAME WRITTEN IN A GRAFFITI-INFLUENCED HAND STYLE WAS TO BECOME THE COMPANY LOGO.

 

IN THIS POSTER, THERE IS A COASTLINE EXTENDED FROM THE BACKGROUND TO THE FOREGROUND WHICH REPRESENTS ONE OF THE MOST IMPORTANT ELEMENTS OF STUSSY: SURFING. ALSO, WE CAN TELL THERE IS A GRAFFITI HAND-STYLE LETTER S PRINTED ON THE BEACH, WHICH REINFORCED THAT THIS POSTER IS FROM THAT BRAND, AND SHOWS OFF THEIR IDENTICAL LETTERING STYLE. OR MAYBE IT INFORMS PEOPLE THAT LETTERING WILL BE A BIG THING IN THAT COLLECTION. 

 

THE WHOLE POSTER PROVIDES PEOPLE A CHILLING VIBE ON THE BEACH THAT ATTRACTS PEOPLE TO GET TO KNOW MORE ABOUT THAT BRAND AND TRIES TO STIMULATE PEOPLE TO BUY THE PRODUCTS. 

 

 

SYMBOLIC MESSAGES;    

MAYBE WEST COAST FASHION STREET WEAR CULTURE? 

 

DENOTED MESSAGE;        

THIS POSTER IS 100% TRUE! SINCE THIS IS A REAL PHOTOGRAPH TAKEN BY A PHOTOGRAPHER WITH HIS CAMERA. PERSONALLY SPEAKING, PHOTOGRAPHY IS NOT ALWAYS A LIE, ARTIST TAKE PHOTO TO RECORD THE BEAUTY AT THAT MOMENT AND THAT MOMENT ACTUALLY EXIST. EVEN IF THEY MIGHT USE PHOTOSHOP TO MAKE THE PHOTOS LOOK BETTER, THE THINGS ARE STILL REAL. 

 

CONNOTED MESSAGE: 

WE SHOULD WANT TO KNOW MORE ABOUT THE STUFF IN THAT COLLECTION. 

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